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Nespresso

Master Origins

We worked with Nespresso on an advertising campaign to launch their new product line “Master Origins”. We were introduced to an existing concept which had been fleshed out internally by Nespresso and JWT - aimed to celebrate the art and craft that comes with the coffee brewing profession. We also produced stills and campaign assets in various countries.

Format
Advertising & Branded Content
Fixation
Full Production
Location
Indonesia, India, Costa Rica, Ethiopia

WE NEEDED TO SHOW THAT GREAT COFFEE IS CRAFTED, NOT MADE. BY CAPTURING THE BEAUTY OF THE LOCATIONS AND THE AUTHENTICITY OF THE PEOPLE WITHIN THEM – WE REALLY FELT WE’VE ACHIEVED THAT