Hundatu

Part of a series of films for Nespresso that profiled some of the amazing people who play a role in producing their coffee. Hundatu Ayana certainly had her work cut out. A coffee agronomist in her home country of Ethiopia, she was struggling to persuade coffee farmers to give up their traditional ways of managing crops. Undeterred, Hundatu, 31, got back on her motorbike and continued riding from farm to farm, showing farmers best farming practices, hoping that they would listen. She demonstrated how to cut back old coffee trees so they would rejuvenate, and discussed such things as soil management and composting. She even taught them business skills.