Cartier

Ramadan 2018

Format Advertising & Branded Content
Partner Mill+
Fixation Production Partner
Location Morocco
We worked with The Mill to produce a brand activation campaign. The campaign was aimed at their middle-eastern audience and celebrated the close relationship have with the region. It was aired globally and the creative concept was a celebration of love, family, and the spirit of giving found during Ramadan and Eid

Alongside The Mill, an award winning visual effects company in London we worked to find the perfect location in which to stage this poetic film, secure local crew + equipment and manage the shoot. Following the Panthère as the catalyst and hero, viewers enjoy a transformative journey of effervescent illumination, as she spreads the magic of Cartier throughout an imaginary Arab town. Beginning in darkened, moonlit streets, the film builds towards a joyful crescendo, where the whole town is alive with warmth, laughter, and light.

We filmed in Marrakech, chosen due to its unspoiled architecture and access to world class production facilities. It was shot over one night.