|Format||Advertising & Branded Content|
Alongside The Mill, an award winning visual effects company in London we worked to find the perfect location in which to stage this poetic film, secure local crew + equipment and manage the shoot. Following the Panthère as the catalyst and hero, viewers enjoy a transformative journey of effervescent illumination, as she spreads the magic of Cartier throughout an imaginary Arab town. Beginning in darkened, moonlit streets, the film builds towards a joyful crescendo, where the whole town is alive with warmth, laughter, and light.
We filmed in Marrakech, chosen due to its unspoiled architecture and access to world class production facilities. It was shot over one night.