|Format||Advertising & Branded Content|
|Fixation||Locations, Logistics, Crew, equipment, Permitting, Cast, Drone, Props + hero vehicles|
The product was Castrol SUV – a very specific oil aimed at those car owners. The concept of a narrative that families could relate to was an obvious fit and Space Digital developed one which allowed us to see an SUV in a range of environments. We needed to scout Malaysia to look like China, cast for that market and source all crew, kit and props. We also had to source a particular range of SUV which isn’t readily available there and involved driving it 7 hours down to Kuala Lumpur!
Producing drone footage and car to car was a challenge as was scouting Malaysia to pass as mainland China.