Nespresso Presents – Adanech

Format Advertising & Branded Content
Partner JWT
Fixation Full Production
Location Ethiopia
Part of a series of films for Nespresso that profiled some of the amazing people who play a role in producing their coffee. This film focussed on Adanech in Ethiopia, an agronomist whose work in training local farmers helps build a stable community and create a bright future for her daughters.

Nespresso have made a series of films about their, predominantly female, agronomists. We were tasked with telling Adanech’s story and how her work supports those around her and creates a thriving industry. The films needed to feel authentic but also be visually beautiful. We filmed with a lean team to ensure our cast felt comfortable with the cameras around but used high end equipment and vintage lenses to achieve a rich, grainy image that complemented the hand held, documentary camera style.