Bord Gáis

Energy Theatre

Format Advertising & Branded Content
Partner Matter Of Form
Fixation Full Production
Location Ireland
We worked with agency Matter OF Form to produce a promotional film as part of a rebrand for the Bord Gáis Energy theatre in Dublin. They were trying to project a more premium brand identity than what currently existed whilst celebrating the award winning architecture that has become a striking fixture and symbolic of the rebirth of that part of the city..

Bord Gáis Energy theatre takes pride of place on the Dublin water front – Google on one side, Facebook on another and U2’s recording studio only a few meters away. It is indicative of the rebirth the area has had in recent years and of Irelands larger rise as a business, culture and tech player on the global stage. Previously the theatre had become known for shows with mass appeal, hosting touring companies from all over the world but with their current rebrand they were keen to raise their profile as a premium brand so hired specialists, Matter Of Form to help them do this.

We received a brief which was quite developed but needed to be enhanced in terms of filmic approach, style and particular attention paid to the choice of performances that would represent the company. We worked with the agency to identify which elements would best reflect the goals and brought on DOP Will Billany to capture it all on high end cameras. The architecture is also an important feature for the brand – designed by Daniel Libeskind it is iconic, striking and represents the brands artistic values. We chose to cover it with drone footage, tracks, gimbals and timelapse to show off its form.