Join the pact
|Format||Advertising & Branded Content|
As part of Johnnie Walker’s drink driving awareness campaign, ‘Join The Pact’ famous racing drivers feature alongside the famous ‘glass car’. This film was aimed at the Spanish speaking market, hence the choice of driver. We had to find a location near the track in order to create a ‘studio’ that would be convenient enough for Fernando Alsono to come in (dressed in his racing gear) and do his segment just before a race. We used all local crew, equipment and production talent.