Johnnie Walker

Join the pact

Format Advertising & Branded Content
Fixation Production Partner
Location Singapore
We worked with Firecracker films to produce part of Johnnie Walkers 'Join The Pact' campaign. Featuring the now famous 'glass car' smashing into an imaginary wall, the pieces fly into the air and form again as a single glass as F1 driver Fernando Alonso catches it in his hand.

As part of Johnnie Walker’s drink driving awareness campaign, ‘Join The Pact’ famous racing drivers feature alongside the famous ‘glass car’. This film was aimed at the Spanish speaking market, hence the choice of driver. We had to find a location near the track in order to create a ‘studio’ that would be convenient enough for Fernando Alsono to come in (dressed in his racing gear) and do his segment just before a race. We used all local crew, equipment and production talent.