Carry On Caddy
|Format||Advertising & Branded Content|
Castrol GTX were keen to capitalise on the success of their documentary, ‘3 Million Miles’ and their partnership with Irv Gordon. As such they were looking to maintain that documentary feel but create unique, interesting films as part of a global campaign that would resonate with various markets. Working alongside Space Digital we tried to show the best side of the UAE, without just repeating the same content we see produced in the country. Handling the logistics of the shoot was tricky due to the short time we had in which to pull it together but with solid local support it went smoothly.
The film aired online globally.