Car Wash & Brai
|Format||Advertising & Branded Content|
As part of Castrol GTX’s wider campaign to capitalise on their relationship with Irv, they wanted to appeal to the African market. Using real people, shot in documentary style at a unique ‘Car Wash & Brai’ the workers there did the heavy lifting – bringing smiles and a lively narrative through which to talk about the role the product played in maintaining vehicles in the harsh South African climate.
Logistically the shoot was straight foreward – we shot in Soweto Township using a core local team who navigated the bureaucracy, security and made sure the production flowed as smoothly as it would at home.
The film aired globally online and was recognised by the ‘Brand Film Festival’ in London as well as ‘Cannes Corporate Media & TV Awards’.