Abu Dhabi 48 Hour Challenge

Format Advertising & Branded Content
Fixation Full Production
Location UAE
We worked with Firecracker Films to produce a branded content film for Etihad Airways designed to showcase all the activities available in Abu Dhabi. Featuring Kaiser Chiefs frontman Ricky Wilson we covered 24 activities in 48 hours... non stop

Etihad were keen to show potential visitors that theres more to the UAE than Dubai and also capture some of the lucrative stopover market as the country opened up as an international travel hub. Ricky Wilson agreed to take on the challenge to cover as many activities as he could in 48 hours (including dune surfing, roller coasters, water parks and facials) and we took it on with him, filming constantly for nearly two days + nights.